With each pin linking back to its original source, that means more potential for increasing visibility and driving traffic back to your website. Each time you create a pin, it is out there working for you for longer. The half-life of a pin, on the other hand, is around 3½ months. A Facebook post gives you slightly longer, at 90 minutes.

The half-life of a Tweet, for example, is around the 20 minute mark. Generally, social media posts have a very limited lifespan.

The half-life of content tells us how long it takes to generate 50% of its total engagement. One reason Pinterest is a preferred platform for some content marketers is the longevity of pins. You can use Pinterest like a typical social media platform, with specific advantages. If you're looking for another channel for content distribution, it's worth considering. B2B Content Strategy on PinterestĬould Pinterest offer a new dimension to your content marketing strategy?

And they're people who are looking for actionable ideas. It helps companies to build brand awareness with an open-minded, positive, future-focused, high-intent audience. This is what makes Pinterest such a compelling proposition.

They're also there to research future purchases. Its users are there for a very specific purpose - to find inspiration for projects and life's milestones. Users can create and save pins, organising them on boards that create visual inspiration or moodboards.Ĥ33 million people use Pinterest every month, making it larger than Twitter. The home feed and search results are presented as a smörgåsbord of ideas and possibilities, rather than a single timeline of posts. Pinterest can be thought of as a visual pin board. The platform is a visual search engine - albeit one with a social element. While many would categorise Pinterest as a social media platform, it doesn't fit comfortably in that mould.

Pinterest advertising strategy