The Firm within Its External Environment, Industry, and Strategic Group, Subject to PESTEL Factorsįramework to scan, monitor, and evaluate important external factors/trends (opportunities and threats) impacting a firm in its quest for competitive advantage.Ĭonsider the relevance of each of the six factors in the context of the particular business Power of Suppliers Is Low When: High Low JustificationĮxternal Analysis: Industry Structure, Competitive Forces, and Strategic GroupsĪccess the text alternative for slide image. Power of Buyers Is Low When: High Low Justification Cutting and pasting the text at the end of the document is fine. You must attach a copy of the article with your write-up (not a link to the article). What strategic recommendations would you offer to executives at that company? You may use other strategic tools as necessary. Explain the purpose of the tool and offer a conclusion based on your analysis. In your write-up, use the specified tool to analyze the company, its resources, or its environment. Choose an article about a company or industry (depending on the tool), other than one that we have analyzed for cases or that you have chosen for your group project. The first assignment requires the use of the 5 Forces tool and is due on Ma. Each write-up is to be submitted as a word document via email and must not exceed three pages in length. If you use an article found on the Internet, print it out before you begin work on the assignment. Publications such as The Wall Street Journal, The Economist, Fortune, Forbes, Fast Company, Business Week, New York Times, etc.

In each of these write-ups you will complete an analysis, using a specified tool from one of the chapters, from information contained in the business press article about a specific company. Business Article Analysis Assignments (10 %) To encourage you to read the popular business press and apply the concepts of the course, you will be responsible for two article analyses write-ups.

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